aimee yang better brand

Tell us about the promo code. What did it take to get there? So cool. Yes. Im a huge fan and have so much respect for the innovation journey there it also highlights how lucky we were to be able to get it right immediately. Um, but that was definitely a learning point is, you know, you to be ready in that case and we were not and you are now that's perfect and as much as we can be, you know, I things are moving fast always and I think we're always iterating and figuring it out as we go, but but we are more prepared now than we were that love it. Europe, Menlo Park, China), Where the person is located (e.g. Tsai: As you look back on the journey to where you are today, what core habits / best practices would you tell your earlier self to triple down on? And so people were incredibly supportive and patient and I'm so you know, gracious for it and and appreciative and then went back in stock in july, same thing happened with like 30 some pay over 12 days. Barrister & Solicitor. I was like, I need to see more of this content. We are eternally grateful for your support. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. Question number four is how do you win the day? Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. If you like a fast-paced, high performance work environment, consider Better Brand Foods. We are testing out something new here for the next while and we're splitting up each episode into two parts, the main interview part and then the six quick questions part to make them easier to listen to. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. When we were developing the brand we were talking about different brand archetypes - Betters brand archetype is the Magician. So um you know, just think about creating a world where we can eat the foods that we crave freely um without you know, fear of waking or negative health consequences and without compromise. Excited to be working with, and learning from, you. Yang: So many! Show Salary Details. I could not ask for more. Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. Edited Report this post . Anddd for those of you not in LA, we'll be announcing our National launches - with vendors who are very near and dear to our hearts - very soon. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. Um you know he he speaks about that the R. And D. Journey was impossible and how it took them nine years of time or sorry not 19 years of time, $9 million in a year of time to just improve their original hypothesis on how he should be extracted. Um so, oh my God, what? Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. This is a BETA experience. Um and that just does not happen, you know, and, and you know, if you think about impossible, for example going back to that story and Pat Brown who's just an incredible visionary and genius and and scientists right? Los Angeles Metropolitan Area 500+ connections Join to connect BetterBrand The Wharton School Activity My dear friend, Nora LaTorre, CEO. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! I want you to review things more often. And it consumes so much of my mindspace and garnered so much negative anxiety that I just, I wanted to create a better way. Right? Please note, this transcript has been copy pasted without the lovely touch of a human editor. https://lnkd.in/ewUHVJbs. No spam ever. Aimee sat down with The Proof to riff on the disciplined practices and deeply personal connection to the Better mission that made it possible. And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. It didn't. And also, just again, Jordan, that's the impact of improving human health on a macro level, you know, and it was so interesting, I was I was speaking to to follow my team and we were just we were talking about, like, everything we were working on, and she said something that, you know, I've never had before, she was like, wait, so this is kind of the difference between life and death, and I was like, like, and and we just had this moment where we were like, we're working on something, you know, really powerful here. How did your company get started and why? Thank you for being such a . The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. So for our first round, even in, um, for pre seed round, it was led by versatile capital um, and their large players in the tech space, you know, they have impossible includes in their portfolio, they have just egg in their portfolio And they are typically a lot later stage, so they write $100 million checks, $200 million dollars text and this is the first time they had come in so so early and you know that in and of itself opened a lot of doors in terms of, you know, just the knowledge that they had, who to talk to, you know, like getting labs to pay attention from day one, you know, and getting the right people to to be willing to even get on the phone with me and so, so, you know, versa was a huge help with that and just, oh my gosh, in terms of our, that creasy band, it was like, you know, Sean thomas, who is the grandson of Dave thomas, founder of Wendy's, you know, was involved and, and Patrick Schwarzenegger and you know, Nicole Kogan, Emmie ross. Mm hmm. Bearbeitet Diesen Beitrag melden . Yang spoke with Forbes this week about the launch, her entrepreneurial journey, and the inspiration behind her venture which has been referred to as "The Beyond Meat of Carbs": https://whr.tn/3KlshwR So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. Founder & CEO @BetterBrand - We're Hiring! I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. I love the language you're speaking right now. Does that mean pastors coming after that were fantastic. Better Brand is a consumer food tech company using. Can you share how yall achieved that? And and the large scope of the undertaking. And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. It's nothing short of extraordinary - and only the beginning. You should do this, do that. Reflecting on these past few months in absolute awe of our team and. Tell us about the promo code. 00:03:35Edit You won't be able to miss us . Hard to believe that Better Brand turns six months old today - they grow up so fast! Anything you can share. Love it. You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. No, it was like there was, there was a lot of stuff as a team. Whoa, that's a lot. And start telling your story and take the consumer on the journey with you. Aimee C. Yang Founder & CEO @BetterBrand - We're Hiring! And then it was like Neil Blumenthal and then it was like roger iger and Melinda gates and and it's almost like it instills in you this belief that or understanding maybe is a better word that not only can we drive impact as one person but it's almost a responsibility to do so. The Los Angeles company founded by Aimee Yang, a Wharton School graduate, does not tout the fiber, though it should, focusing instead on the low net carbs (5 grams). Kembalinya Randal Kleiser yang eksentrik ke surga heteronormatif di'The Blue Lagoon'menyimpan pesona masa lalu dan kerinduan nostalgia akan masa lampau naturalisme hippie. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. Aimee Yang, founder of Better Brand, has struck lightning in a bottle. Um and just just this incredible group of people who had just a lot of passion in this space and I think we're really kind of driving to help, which was certainly incredible. That was amplified by a lot of the amazing investors we had on board. Mike Constantiner, Co-Founder at Freestyle, Jesse Morris, General Partner at Difference Partners, Alexandra Zatarain, Co-Founder at Eight Sleep, Chris Zarou, Founder at Visionary Music Group, Chaz Flexman, Co-Founder at Starday Foods, Meera Clark, Principal at Obvious Ventures, Aubrie Pagano, General Partner at Alpaca VC, Rex Woodbury, Principal at Index Ventures, Colleen Wachob, Co-Founder at mindbodygreen, Delian Asparouhov, Principal at Founders Fund, Colin Darretta, Founder at Innovation Department, Anna Whiteman, Investor at Coefficient Capital, Alex Malamatinas, Founder at Melitas Ventures, Elizabeth Yin, General Partner at Hustle Fund, Kanyi Maqubela, Partner at Kindred Ventures, Matt Alexander, Founder at Neighborhood Goods, Jonah Fay-Hurvitz, Head of Strategy at Red Antler, Natalie Sportelli, Head of Content at Thingtesting, Jeff Raider, Founder at Harry's & Warby Parker. So and and you know, I think that if you believe in the product right? I could not be more excited to share that you'll now be able to find us on the shelves at Sprouts Farmers Market, across the country. We are going to shake things up, UX Designer | Product Design - Figma | Former Digital Marketing Manager, Congrats Aimee C. Yang - proud of the product and team youre building , Driving Franchise Development at Inspire Brands, Co-Founder at Cart.com, advisor, angel investor & inclusive leader. And this is just the beginning, at the end of this episode she reveals what shes working on next and Im soooo excited about it. And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. A. When we launched, we werent doing any kind of performance marketing, everything was earned marketing. Edited Report this post . Has it evolved over time? I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. It has 90% fewer carbs, 250% more protein, and absolutely no added sugar. Aimee Yang, the founder and CEO of food tech startup Better Brand that helps transform the most carb-heavy foods such as bagels, has become the first American woman entrepreneur to raise. And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. So I will say, you know, my day is pretty heavy. Exactly. Well, so it's really funny people always ask like, well, how do you inform this? "Our vision with Better is to completely overhaul the existing consumer relationship with food, creating a . - LA-Based (open to fully remote) So I will say that this is part actually why, you know, your investors are so important right? That's really, really interesting. I love it. Every time I think about it, I know that Better is just so special. And how did you launch it? :) Like now obviously you've done the second raise. Yes. Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. Thanks for listening to this amazing episode. Its going to be super cute, and I would Love to meet you. I feel so blessed, so grateful. What unexpected lucky breaks happened along the journey without which you wouldn't be here today? Thank you so much. JC Legal NZ. So cool. And I can see why, like, your friend is very fun and very um futuristic, yes, I mean it's the future of food, you know, and and it's I think it's exciting in a way that it's it's going to be a future where without compromise and without boundaries and limitations, where where we can truly just eat really and and not have to worry, oh, I hear you amazing. Yang: We want it to be accessible, and in the beginning theres just so many upfront costs. Oh my God, you should like a, like a spin off channel just reviewing things. Aimee Yang, the Founder and CEO of Better Brand, founded the consumer food tech company to address her own personal pain points around diet and healthy eating. Because again it's like we were testing the messaging, we weren't sure the scope like the infrastructure is something that we were still building on, right and the product was at a point where you know, it was, it was good enough to get in front of the consumer, write and illustrate what we could do, but but obviously, you know, there's there's still going to be a constant, you know, R and D, or pressure, R and D and in constant iterations and improvements. #brand #foodtech #food #brandmarketing #marketing #startup #tech. The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . Question number four is how do you win the day? If you're in town for #ExpoEast please stop by and visit us at Booth 2743! BEST OF JUNE 2021: Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs. Use tab to navigate through the menu items. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences - it would have been so freeing and would have given me so much of my mind-space back. And and the large scope of the undertaking. So, you know, and in terms of that impact and implication, you know, and I think this is a really powerful driving factor to you know to put it into perspective, you know at this point chronic diseases associated with obesity and type two diabetes are responsible for two out of three deaths in America.

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